Bold, Disruptive & Purpose-Driven

We're an award-winning, feminist, new-age intimate wellness brand redefining intimacy in India with well-designed body-safe products made for everyday loving.

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Sassy Squad

Bringing joy to 50,000+ women

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Tickle Tongue Massager
Tickle Tongue Massager
Tickle Tongue Massager
Tickle
Tongue Massager

A tongue vibe feels like the real 👅 with soft flicking feels

Sale price 2999 2799
7% OFF
Regular price
Unit price 0 per undefined
DTF: Water-based Lube
BestSeller
DTF: Water-based Lube
DTF
Water based Lubricant

Natural water-based lube with aloe vera

Sale price 399 349
13% OFF
Regular price
Unit price 0 per undefined
Swipe Right Card Game for Couples
New Launch
Swipe Right Card Game for Couples
Swipe Right
Card Game for Couples

A fun dating card game for couples

Sale price 999 449
55% OFF
Regular price
Unit price 0 per undefined

Hear It From The Women Themselves

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Perfect first toy

Oh my god! Firstly, thank you so much for the extra goodies with it and I absolutely loved the calendar! And, the product itself is so amazing! Don’t know why I waited so long to buy my first toy. Thankss a ton guys!

R.
DELHI
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Amazing!

I love everything about it, the different speeds and vibrations. Definitely good for solo play. I'm hooked. Also very beginner friendly. All in all a bliss💗🎀

A.
DELHI
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Crazy fckn goooood!

Small but sassy. Love this fiddle coz its so travel friendly and works so well!! the product itself is so amazing! Don’t know why I waited so long to buy my first toy. Thankss a ton guys!

I.
PUNE
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Outdoors fun was too good

Woah! Love the packaging and what the product does. Best for some outdoor fun. We’ve taken it for one vacation already!

S.
MUMBAI
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No one can make out what it is :p

Salty doesn't just look cute - it feels SO CUTE too haha! This intimate wand massager literally looks like the most adorable paperweight that no one will ever now what its REALLY meant for ;)

M.
HYDERABAD
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Great

It hits the right spot each and every time. I got it as a gift from my bff and it is by far the best gift I've ever received.

S.
KOLKATA
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The Sassy Advantage

Discreet Delivery

Discreet Delivery

See How
Know Your Massager

Know Your Massager

Not a Quiz
120 Day Warranty

120 Day Warranty

See T&C
3 Tier Testing

3 Tier Testing

Top Quality

Our Vision

To build a world where women unapologetically own their pleasure—with bold, beautiful products that scream confidence.

Read our Story
Read More on That Sassy Thing

What is That Sassy Thing – Our Story

Hi, I am Sachee, founder of That Sassy Thing.

That Sassy Thing is a result of my personal journey. The story of a 15-year-old girl who was diagnosed with a hormonal condition PCOS (that happens to 2 in every 5 women in India).

I experienced bullying in school and at home, for being big and having excessive body hair. That played havoc on my mental health.

Right from vaginal dryness, painful sex, body image issues, and the mental stress that came along, affected my intimate wellness and relationships later.

And when I went to look for intimate wellness products that were good for my body, I couldn’t find any. Most brands and products felt intimidating, sleazy, and shady. That’s when the idea of a female-first and playful sexual wellness brand started brewing.

That Sassy Thing is normalising all things related to our bodies. We are making matters of pleasure fun and approachable.

TST's Goals/Vision

Our Vision

To revolutionize sexual wellness and self-care for women and people with vulvas in India—by breaking taboos, celebrating pleasure, and creating a world where every body feels safe, seen, and shameless about their desires.

We envision a future where buying a vibrator feels as normal as buying a moisturizer, where consent and pleasure go hand in hand, and where feminist, inclusive, and cheeky conversations around sexuality are the norm—not the rebellion.

Our Goals

  1. Empower Through Pleasure
    We’re here to center your pleasure. Our mission is to create high-quality, safe, and affordable products—from vibrators to lubes—that help you explore your body, your desires, and your boundaries with confidence.
  2. De-stigmatize Sexual Wellness in India
    Through unfiltered content, honest conversations, and community building, we aim to smash the shame and silence around topics like masturbation, consent, body image, periods, and pleasure.
  3. Lead with Education & Advocacy
    We combine cheeky vibes with research-backed content to educate and inform. Whether you’re a first-time buyer or a pleasure pro, we’re here to be your trusted, sassiest guide from an intimate wellness brand India.
  4. Design for Brown Bodies
    Our products are made for us. That means thinking deeply about design, pricing, accessibility, and language that actually speaks to Indian users—not just borrowing from the West.

Build a Pleasure-Positive Community Beyond products, we’re building a movement. A safe space for feminists, first-timers, and everyone in between to share, explore, ask questions, and feel less alone in their journey to self-love—with support from your go-to personal massager brand.

What are the products that we sell?

Our curated collection includes:

Massagers for women, made with 100% medical-grade silicone. These include sucking toys, wands, bullet vibrators, and handheld massagers from our trusted personal massager brand.

  • Candy Massager for women
    A 4.7-inch, high-powered, sleek, and beginner-friendly massager for easy internal and external pleasure. It comes with a well-rounded tip and an ergonomic grip.
  • LIT Suction Massager
    A compact, waterproof massager that sucks the clit with 10 mind-blowing suction speeds — small in size, wild in power. If you’re looking for the best personal massager brand, look no further.
  • Tickle Tongue Massager
    Tickle comes with a flicking tongue that mimics the licking sensation and a pointed tip for targeted vibrations.
  • Rocket Bullet Massager
    A powerful, compact bullet vibe with deep rumbles that work so well on the clit — fast, focused, and fierce.
  • Thrill Couples Massager
    Thrill is a remote-controlled massager online, great for both blended G-spot and clitoral stimulation. This works really well as an outdoor massager too!
  • Salty Mini Wand Massager
    A powerful wand massager with a textured body for intense and evenly spread sensations and sensual play.
  • Fiddle Finger Massager
    A discreet, wearable vibe that supercharges your fingers, made for solo or partnered play. Very discreet and travel-friendly, it works well even when your partner is inside you.
  • India’s first all-natural, water-based lube, DTF, with no harmful chemicals (DTF, and yes, it does what the name suggests)
  • Swipe Right: The Card Game — a must for your first few dates. Flirty dares, bold moves, and cheeky prompts that act as perfect icebreakers.
  • Bond Handcuffs — soft, secure, and oh-so-sassy. Whether you're just starting out or feeling adventurous, these cuffs are here to spice things up.
  • Neat Massager Wash — because your vibe deserves a clean afterglow. Safe, gentle, and easy to use on all your toys.

What are intimacy products?

 Intimacy products, like intimate wellness massagers and pleasure items, help spice up your bedroom routine. Designed for both solo and partner play, these products enhance sensation and encourage deeper connection.

How can I choose the right intimacy product for me?

Everyone’s pleasure is unique, so it’s important to explore women’s pleasure products and personal pleasure items that match your needs. Whether it’s a gentle touch or intense sensation, our range from the best intimate wellness products India brand has something for everyone.

Where can I find intimacy products in India?

You’re in the right place! That Sassy Thing, the boldest intimate wellness brand India, offers a range of self-pleasure tools and products designed just for you.

 How discreet is your packaging and shipping?

We understand the need for privacy. Our intimate wellness brand ensures that all packages are discreetly shipped, so your pleasure stays your business.

Why buy from That Sassy Thing?

 Because we’re not your average store—we’re a proudly homegrown intimate wellness brand India that centres women and queer folks in pleasure. 

Here’s what makes us different:

  • We’re for the girls, gays & theys.

We exist to centre women and queer folks in the pleasure conversation. Not as an afterthought — as the main event.

  • Safety first, always.

Our personal massagers and lubes are made with medical-grade materials, undergo 3-tier testing, and are SLS- & Paraben-free. Your body deserves the best, period.

All massagers come with a 120-day warranty assurance. Unlike all other brands, warranty from us is super easy to claim. 

Your order will arrive in plain cardboard packaging with zero branding. Even your nosy neighbour won’t know what’s inside.

  • Made with love (and science) in India

We assemble our massagers locally and make our lubricants here too — combining homegrown passion with globally trusted components. We’re the best intimate wellness products India brand you can trust.