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Why sassy?

Periods are painful. Due to the taboo, just a handful of young girls are lucky if they are educated about what happens to their bodies and minds when they hit puberty. We want to create a new gen of well informed and confident young women who feel no shame about their bodies.

And when it comes to sexual wellness, the woman’s perspective is completely missing, with most products made for men and by men. 
According to research, globally, 1 in 3 women experience pain during intercourse.
But we couldn’t find publicly available data for Indian women. Now that's a real problem! It’s 2021 and most products still position sex as a man’s conquest. sassy is here to change that. We want women to enjoy sex—partnered or solo, being on top and bottom and everywhere in between. 

Own it all. 
Body hair. Thick thighs.
Periods. Masturbation. Sex.
Sex on your period. 
It’s normal.