At the outset of sassy, we had some super insightful conversations with women globally, and we also looked inwards (which only made us more and more curious). We asked ourselves a gazillion questions:
- Why are we misinformed about sex and sexuality?
- Why are biology chapters skipped in school?
- Why aren’t girls taught what to expect when they get their first period?
- Why are single women judged for having fun?
- Why are women conditioned to deal with pain?
- Why should intimacy be just about sex?
- Why don’t we see the connection between sex and mental health?
- Why should we be made to feel guilty for enjoying (or not enjoying) sex?
- Why don’t schools teach girls and boys about consent?
And why can’t we just talk about all of this?
These are only a handful of whys that came to mind right off the bat. The more we think about this stuff, the more we wonder.
After wondering some more while working on sexual wellness brands in India and projects done in my masters in the US, I realised there is a huge need to have a brand that isn’t hypermasculine, one that caters to women’s needs and diverse perspectives.
We went down rabbit holes of research to study female focused products that were out there in the market, and we couldn’t find products that were good for the vagina.
The lubes were too sticky and icky, unsafe painkillers for period cramps and no products designed specially to smoothen the pubic hair and sensitive skin.
So we decided to bring products designed specially keeping humans with vaginas in mind. Products that are:
- All natural (Your huha deserves only the good stuff)
- Dermatologically tested safe (we don’t need no itches, rashes or nasty yeast infections)
- Important conversation starters (it’s high time we talk about it)
And we do it all in a sassy way. That’s why we named our brand that. Sassy means lively, bold and fierce—just like the kind of conversations we aim to have and the women we are for.
But sassy is much more than the products we’re creating. It’s about normalising all conversations related to a woman’s body. #Shameless